London Student

As young people turn away from Facebook, are students set to follow?

This year is predicted to hit Facebook where it hurts: in its most popular demographic. According to new research, 18-24 year-olds will abandon the social media giant by their thousands, throwing up new questions about the site’s relevance in a fast-moving and paranoid world. 

The report, conducted by eMarketer, estimates that 6.7 million of UK users aged 12 to 24 will access Facebook in 2018, down by 700,000 in 2017. It is anticipated the gap will be filled by half a million over-55s, whose new interest in the site will see them become its second-largest demographic.

Students have typically been reliable users of social networking sites. In 2014, one study revealed that 87% of university students use social media apps, and Harvard University put the specific percentage of college students using Facebook at 88%, higher than any other demographic. Making new contacts is deeply entrenched in university culture, and so it is perhaps unsurprising that Facebook represents such an integral part of university life. With so many young people abandoning Zuckerberg’s 2004 creation, however, will students also be tempted to move on?

It is possible they will join the wave of social media defectors, those who are opting for more visual-based apps such as Snapchat and Instagram. Facebook has always been a hub onto which users build long-lasting and often acutely in-depth portfolios. It is designed to showcase the best parts of one’s identity, covering statistics such as interests, place of work and relationship status, and is interjected with spontaneous moments from day-to-day life.

Snapchat, on the other hand, offers a far more intimate space in which to share real-life moments, usually with a small group of people. In order to ensure a greater level of privacy, photos and videos also self-destruct after a set amount of time. Since news surfaced that universities are not averse to checking an applicant’s Facebook profile to determine suitability, these features may be all the more attractive to prospective students.

After all, no one wants to arrange an event called ‘Big Steve’s Crazy Freshers’ Sesh’ on LinkedIn.

It is almost as if the social media bigwig has had its grave dug for a long time now. For years it has been spoken unkindly of (often by the same over-55s now flocking to Facebook in droves). Indeed, there are many studies which accuse Facebook of breeding a poorer state of mental health, uncovering a link to anxiety and a greater degree of narcissism. Conversely, as in those cases where science and anecdote differ, there are individuals who claim social media was the only thing to pull them out of a deep state of depression.

In either case, it is currently unclear whether students will be part of the 700,000 breaking up with Facebook in 2018. Still, as a prime location to organise events, and a platform that still feels vaguely impersonal enough to add new friends (unlike Snapchat), it remains largely compatible with university life. After all, no one wants to arrange an event called ‘Big Steve’s Crazy Freshers’ Sesh’ on LinkedIn.

Leave a comment

Helen Long


  • I just want to mention I am beginner to weblog and definitely loved your blog site. Most likely I’m planning to bookmark your site . You absolutely come with very good posts. Many thanks for sharing with us your web site.

  • My spouse and i felt really delighted that Albert could conclude his reports through the entire precious recommendations he discovered while using the site. It’s not at all simplistic to just possibly be releasing guides people today have been making money from. So we already know we now have you to be grateful to for this. The most important explanations you made, the simple web site menu, the friendships you will give support to promote – it’s many spectacular, and it’s really making our son in addition to the family do think the concept is brilliant, and that’s tremendously important. Many thanks for the whole lot!

  • Hiya, I’m really glad I’ve found this information. Today bloggers publish only about gossips and internet and this is really frustrating. A good website with exciting content, that is what I need. Thanks for keeping this web site, I will be visiting it. Do you do newsletters? Can not find it.

  • I have been browsing on-line more than 3 hours lately, but I never found any attention-grabbing article like yours. It¡¦s pretty worth sufficient for me. In my view, if all webmasters and bloggers made just right content as you probably did, the web will probably be a lot more useful than ever before.

  • May I simply just say what a relief to uncover someone who really knows what they’re talking about on the web. You certainly realize how to bring an issue to light and make it important. More and more people need to read this and understand this side of the story. I was surprised that you aren’t more popular given that you definitely possess the gift.

  • Palms down, Apple’s application keep wins by a mile. It really is a large determination of all varieties of apps vs a as an alternative unsatisfied range of a handful for Zune. Microsoft is made up of courses, primarily inside the realm of video games, however I’m not sure I would have to have towards wager upon the upcoming if this aspect is major toward you. The iPod is a considerably superior decision within that situation.

  • If you’re even now on the fence: seize your favourite earphones, thoughts down toward a Least complicated Invest in and check with in direction of plug them into a Zune then an iPod and look at which just one sounds greater in direction of on your own, and which interface can make by yourself smile extra. Then you may comprehend which is directly for on your own.

  • I like what you guys are up also. Such intelligent work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my website 🙂

  • Usually I don’t learn post on blogs, but I would like to say that this write-up very compelled me to take a look at and do so! Your writing taste has been surprised me. Thanks, quite nice article.

  • Great goods from you, man. I have understand your stuff previous to and you’re just extremely great. I really like what you have acquired here, really like what you are stating and the way in which you say it. You make it entertaining and you still take care of to keep it wise. I can’t wait to read much more from you. This is really a great web site.

  • First off I would like to say superb blog! I had a quick question which I’d like to ask if you don’t mind. I was interested to find out how you center yourself and clear your mind before writing. I have had a tough time clearing my thoughts in getting my thoughts out there. I do take pleasure in writing however it just seems like the first 10 to 15 minutes are wasted simply just trying to figure out how to begin. Any recommendations or hints? Thanks!

  • I’ve been absent for some time, but now I remember why I used to love this blog. Thanks, I will try and check back more frequently. How frequently you update your web site?